Looking for a truly local experience during your summer stay in Tokyo?
Skip the crowded tourist spots and head to Setagaya, where two charming neighborhood events—the Setagaya Firefly Festival and the Sagi Plant Fair (世田谷ホタル祭りとサギ草市) —offer a magical glimpse into everyday Japanese summer traditions. Held annually in late July, these festivals combine glowing fireflies, unique plants, delicious street food, and a warm community atmosphere you won’t find in guidebooks.
Whether you’re traveling with kids, love photography, or just want to slow down and enjoy authentic culture, these hidden gems are worth the visit.
Magical Nights in Tokyo: Setagaya Firefly Festival & Sagi-sou Flower Market with Kids
What is the Hotaru Festival?
“Hotaru” means firefly in Japanese. This festival recreates the magic of seeing fireflies at night—something rare in urban Tokyo. Inside a specially prepared tent, you and your kids can observe real, glowing fireflies in a darkened space. It’s a fantastic way for children to learn about nature while enjoying a bit of summer wonder.
The tent of the fireflies is located inside the Setagaya Daikanyashiki, an old house built in 1737.
The Setagaya Daikan Yashiki is the former residence of a daikan, or local governor. A daikan was an official appointed by the central government (the shogunate) to oversee tax collection, justice, and local administration in rural areas. The house is well preserved, with tatami rooms, a traditional gate, and a beautiful garden.
If you’re interested in Japanese history and local life beyond the samurai and temples, this quiet heritage site is worth a visit.
📍 Location: Setagaya Daikanyashiki (an Edo-era traditional house)
One of the reviews on Tripadvisor says:
This was residence of local lord of Setagaya area. Well kept mansion. Not great edifice, small, rustic one. I went by local bus, and from the bus stop, a 5 minutes walk was needed, and for the first time, the location seemed to be hard to find.
What is the Sagi-sou Market?
Alongside the fireflies, you’ll also find the Sagi-sou (Egret Orchid) Market. These rare white flowers bloom in midsummer and are known for their elegant, bird-like shape—just like a white egret taking flight! You can even purchase a potted plant to take home.
Family-Friendly Tips
- Stroller-friendly? The venue is mostly stroller-accessible, but some areas inside the house may require you to fold your stroller.
- When to go: Early evening is best to avoid crowds and see the fireflies glowing their brightest.
- Food stalls: Enjoy local street food, like yakisoba and shaved ice—perfect for kids!
- Restrooms: Available, but bring wipes and tissues just in case.
Why we recommend it:
This festival offers a rare blend of culture, nature, and hands-on experience—right in the middle of Tokyo. If you’re visiting with kids in summer, it’s an unforgettable way to enjoy a peaceful, authentic part of Japanese life.
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